After achieving their Liberal Arts Associate’s Degree, some Mercer graduates put their “soft skills” expertise in research, audience awareness, and clear writing to good use and pursue a Bachelor’s Degree in Communications.
If you find yourself in your second year of coursework leaning toward a career in marketing, branding, digital media communications, or public relations, you may want to choose from Mercer’s Communications (CMN) courses for your Diversity or Program electives to explore future options.
Graduates with a Bachelor’s Degree in Communications pursue careers in which they can use their ability to gather information from a variety of sources and transmit it in engaging, goal-driven, and focused ways to reach a variety of audiences. Internships are a great way to gain experience as you learn. Someone with a Communications B.A. can work for businesses, organizations, government, education, and media in fields such as these:
Writing: technical writer developing mass media reports and press releases, advertising copy, speeches, training materials, information for customers and product users, recruiting, underwriting, promotional materials, including magazines that market or fund-raise for an organization, and product packaging.
Digital Communications: social media specialist, public relations specialist, branding executive, web marketer, web support specialist, communications director, web designer, web content manager, fund-raiser.
Marketing: Branding, advertising, image management, media planning.
Recruiting: trainer, headhunter, talent agent, liaison between prospective employers and employees, intern manager.
Public relations: customer relations worker, product information consultant, web-based support provider, spokesperson, operations manager, diversity liaison, human relations consultant, event planner.
Politics: campaign staffer, pollster, door-to-door contact person, communications director or planner (online and onsite) for candidate or office-holder.
Media: Actors, television and radio personalities, social media influencers, newscasters, pundits, and any of the people who support them on the job may have started with a degree in communications.