(3 credits)  MKT 101 - Principles of Marketing
Prerequisite: ENG 101 with a minimum C grade
A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives. 3 lecture hours

course outline   current classes

(3 credits)  MKT 106 - Introduction to Sports Marketing
Prerequisite: ENG 101 with a minimum C grade
Exploration of the comprehensive nature of sports marketing from a strategic marketing perspective. Examination of basic and detailed concepts covers such areas as sponsorships, branding, promotions, public relations, licensing, and consumer research and behavior, including their effects on professional, intercollegiate and other areas of sport. 3 lecture hours

course outline   current classes

(3 credits)  MKT 230 - Principles of Retailing
Prerequisite: MKT 101
Introduction to the field of retailing. Issues include establishment of a store, store location, layout, organization and planning, buying, merchandising, promotion, credit, control and personnel. 3 lecture hours

course outline   current classes