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Small Business


The Center for Continuing Studies Small Business Management courses are designed for owners of small businesses as well as entrepreneurs planning to start a business. Our instructors are business and marketing professionals who provide the latest and greatest information on what it takes to get your business up and running efficiently and competitively in today's small business market.

Certificate in Small Business Management

Upon completion of this certificate program, you will be able to efficiently:

- start and manage your own business

- organize your business finances

- market your product or service plan for future growth

- use technology to advance your business

To earn the certificate, you must complete four core courses. Additional courses of interest are made available to round out your learning experience. Courses may also be taken on an individual basis if you do not wish to pursue a certificate.

Core Courses:

Small Business Start Up and Business Plan Development

Small Business Growth and Financial Development

Choices in Legal Formation

Marketing Your Small Business to Success

Additional courses of interest:

Comprehensive Quickbooks™

Marketing your Business on Social Networking Sites

Digital Marketing Fundamentals

Financial Development

Intro to WordPress

Leverage LinkedIn to Land New Business or a New Career

Business Writing for Success


Introduction to WordPress

This entry-level course will introduce the novice to WordPress, the popular website blogging and content management system. Emphasis will be placed on hands-on exercises that build pages, add plug-ins, use templates, and edit themes, allowing students to create their own basic WordPress website. An understanding of website architecture, hosting, and programming languages (i.e., HTML, PHP, and MySQL) is very helpful, but not necessary. Textbook required - available in college bookstore.

1.2 CEU. Cost:  $273

NCWEB-CS025-01

January 17 - January 26  

4 sessions / Tuesdays & Thursdays / 6:30-9:30pm

Instructor: Jessi Oliano

Comprehensive Quickbooks™  

A combination of Introduction and Intermediate QuickBooks™, Comprehensive QuickBooks™ features: entering and paying bills, using credit cards/other asset and liability accounts, tracking and paying sales tax, payroll, estimating, time tracking and job costing, and setting up a company in QuickBooks™. Students should bring a flash drive to every class.
1.5 CEU or 15 CPE hours. Cost: $308 (tuition $121, administrative fee $26, lab fee $161)
NCACC-CS003-01 

January 23 - February 20 

5 sessions / Mondays / 6-9pm

Instructor: Michelle Solomon

Becoming the Ideal Leader

This course is for anyone who is leading a team, company or just wants to be able to be the best leader they can be in their own life.
Begin class by taking the Energy Leadership™ Index Assessment! This is a one-of-a-kind assessment that enables leaders to hold up mirrors to their perceptions, attitudes behaviors and overall leadership capabilities. The ELI forms the initial launching point for the Energy Leadership™ Development System by providing you with a baseline for your current level of awareness, performance, and effectiveness. Through this course, you will get a better understanding of the concept of levels of energy and how they are related to leadership excellence. You will then learn how to shift your energy to present yourself in a way that inspires greatness in others. Textbook is included.
17.5 CEU. Cost: $399

NCCOM-CS066-01 

February 7 - March 23 

7 sessions / Tuesdays & Thursdays / 6:30-8:30pm

Instructor: Jodi H. Grinwald

Small Business Start Up and Business Plan Development

More and more individuals are moving toward entrepreneurship as a career choice. Do you have an idea that you have wanted to explore but have not known how or where to begin? We can help! Learn how to move your business idea into reality by exploring the keys to small business success. Evaluate its feasibility, design a competitive business model and build a solid strategic plan while understanding what it takes to make your product or idea stand out. Familiarize yourself with the steps needed to register for a business license at the Federal and State levels and bring all of these important elements together to create a winning business plan.

1.2 CEU or 12 CPE hours. Cost: $155

Class meets at James Kerney Campus, 102 North Broad Street, Trenton, NJ 08608

NCBUS-CS010-01

February 21 - March 2  

4 sessions / Tuesdays & Thursdays / 6-9pm

Instructor: Ed Andriessen

NCBUS-CS010-02

March 11 - March 25

3 sessions / Saturdays / 9am-1pm

Instructor: Kevin Lewis 

Business Writing for Success 

Never underestimate the power of professional writing. With text messaging, chain-emails, Twitter and Instagram, writing content has become quick, punchy and informal. That delivery, when transposed into business communication methods, can come across as terse, unprofessional and grammatically flawed. This workshop will strengthen your professional writing style through instruction on clarity, tone, grammatical insight, peer and instructor review, in-class assignments and writing style discussions. Come away from this class with the tools you need to develop internal and external business memos/announcements, corporate emails and cover letters.

0.6 CEU. Cost: $85 (tuition $60, administrative fee $25)

NCCOM-CS038-01 

March 1 - 15

3 sessions / Wednesdays / 6:30-8:30pm

Instructor: Ashley Buchalla

 

Market Your Business on Social Networking Sites

For beginning social networkers/small business owners looking for free exposure

Do you have a small business that you would like to promote but don’t have the money necessary for marketing? Many people are unaware of how to effectively market on social media and the web. This course will demonstrate how to utilize free sites (Twitter and Facebook) to help promote your business/interests without ever paying a penny.

0.9 CEU. Cost: $55

NCMKT-CS003-01

March 8 - March 22

3 sessions / Wednesdays / 6:30-9:30pm

Instructor: Ed Andriessen

Leverage LinkedIn to Land New Business or a New Career  

Learn effective strategies, leveraging the power of LinkedIn, to increase your online visibility and credibility and create targeted communications to initiate targeted online connections. Hands-on exercises include upgrading your profile summary to get you noticed; converting text into visual content to broaden your exposure; identifying and posting engaging content; and a bonus advanced tutorial on creating and integrating your own original video into your profile – without the need for any complicated editing equipment. Upon completion of this course students will be able to: edit and upgrade their profiles into an effective professional summary; identify sources for ongoing content for effective, engaging posts; create strategic communications and target groups to forge initial connections; and integrate visual media (images and video) for differentiating profiles.
CEU.0.6 Cost: $65 (tuition $40, administrative fee $25)

NCCOM-CS019-01

March 11 - 18

2 sessions / Saturdays /10am-1pm

Instructor: Leontyne Anglin

Small Business Growth and Financial Development

Prerequisite: Small Business Start Up and Business Plan Development

This 12-hour course begins with discussion of the steps required to develop an effective financial plan for your small business. Understand how conscientious record keeping and up-to-date financial information leads to productive business decisions.

Learn different methods of designing budgets, analyzing balance sheets, understanding revenue and expenses on income statements, and managing cash flow. Learn how to finance your business by evaluating sources of debt and equity financing and methods of layering financing for your small business.

1.2 CEU or 12 CPE hours. Cost: $155 (tuition $130, administrative fee $25)

NCBUS-CS012-01

March 7 - 16  

4 sessions / Tuesdays & Thursdays / 6-9pm

Instructor: Ed Andriessen

NCBUS-CS012-02*

April 8 - 29**  

4 sessions / Tuesdays & Thursdays / 6-9pm

*Class meets at James Kerney Campus, 202 North Broad Street, Trenton

** No class April 15.

Instructor: Kevin Lewis

 

Digital Marketing Fundamentals  

Digital marketing provides the tools that businesses need to leverage the Internet in order to reach, interact with, and influence customers at all stages of the buying cycle. In this workshop, we will present current Best Practices and show you how to decide which digital marketing channels your business should be using, how to use them most effectively, and how to measure the return on your marketing investment. Topics include: Marketing trends, Online marketing channels, Optimizing your website for lead generation, Content Marketing, Social media, E-Mail marketing, Search Engine Optimization, Google AdWords, Google Analytics.
CEU. 0.8 Cost: $75 (tuition $50, administrative fee $25)

NCCOM-CS004-01 

March 8

1 session / Wednesday / 9am - 5pm (includes a one hour lunch break)

NCCOM-CS004-02 

April 3 - 5

3 sessions / Monday, Tuesday & Wednesday / 7-9pm

April 6

1 session / Thursday / 7-8pm

Instructor: John Biancamano

Choices in Legal Formation

Examine the elements of each legal form for your business. Learn the difference between sole proprietorship, partnership, S and C corporations and the widely used LLC. An industry expert will guide you through some of the initial legal considerations for your business and tell you how to make the most of your professional advisory team (attorneys, accountants and business consultants).

0.6 CEU or 6 CPE hours. Cost: $93 (tuition $68, administrative fee $25)

NCBUS-CS011-01 

April 3 - 10

2 sessions / Mondays / 6-9pm

Instructor: Benjamin Branche, Esq.

Marketing Your Small Business to Success

Starting a new business or improving the profitability of an existing one requires a concise and focused MAP (Marketing Action Plan). For the 21st century entrepreneur, this course takes you step-by-step from the basic concepts of marketing through the creative process to understanding the behaviors and changes brought by the Internet and social media networks. Increasing your awareness of how your prospects and clients are thinking and behaving will reduce risk and increase the effectiveness of your marketing. Learn how to research, analyze and identify trends as well as your competition; how to identify your  target market and position your business competitively; how to develop your marketing message; and how to create a marketing plan you can implement with tried and true strategies that are low-cost with high impact.

1.2 CEU. Cost: $155 (tuition $130, administrative fee $25)

West Windsor Campus

NCMKT-CS001-01 

April 4 - 13

4 sessions / Tuesdays & Thursdays / 6-9pm

Instructor: Ed Andriessen, Marketing Consultant

 


CONTACT US :

Registration Desk: 609-570-3311

Questions: E-mail us.

 

Please note our refund policy:
You will receive 100% refund if cancellation is made 10 or more days before the beginning of a class. 
We cannot refund if cancellation is made less than 10 days before the class start date.

 

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