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Certificate in Small Business Management


The Center for Continuing Studies at Mercer has revised its Small Business Management Certificate program, adding some updated and exciting courses.

To earn the new certificate, students must complete all eight classes. Four are offered in the fall and the others in the spring semester. Students who completed courses in the previous certificate program will be exempt from certain classes. See notes in parentheses for more information.

 



Core Courses:

 

Launching and Surviving a Small Business
(students who previously completed Small Business Start Up and Business Plan Development and/or Choices in Legal Formation are exempt)

Overcoming the Fear of Social Media Marketing
(students who previously completed Marketing Your Small Business to Success are exempt)

Leveraging Google for your Small Biz

Planning your Company Budget

Hiring (and firing) Small Business Employees

Managing your Small Business Employee Performance

Growing your Small Business

(students who previously completed Small Business Growth and Financial Development are exempt)

Learning How to Speak Accounting

 

Other courses of interest (not required):

 

Digital Marketing Fundamentals

Comprehensive Quickbooks

Business Writing for Success

How to Communicate with Diplomacy, Tact and Credibility

Strategies for Developing Effective Presentation Skills

The Ideal Leader in You


 

Digital Marketing Fundamentals 

Digital marketing provides the tools that businesses need to leverage the internet in order to reach, interact with, and influence customers at all stages of the buying cycle. In this workshop, we will present current Best Practices and show you how to decide which digital marketing channels your business should be using, how to use them most effectively, and how to measure the return on your marketing investment.

Topics include:

Marketing trends

Online marketing channels

Optimizing your website for lead generation

Content Marketing

Social Media

E-mail marketing

Search Engine Optimization

Google AdWords

Google Analytics

0.7 CEU. Cost: $75

NCMKT-CS004-01

September 21

1 session / Thursday /9:00 a.m. - 5:00 p.m.*
*1 hour lunch
Instructor: John Biancamano
or
NCMKT-CS004-02
December 7
1 session / Thursday /9:00 a.m. - 5:00 p.m.*
*1 hour lunch

Instructor: John Biancamano

Launching and Surviving a Small Business

You have decided to open a small business. Now what? What product or service do you want to sell? Who needs that product or service? What must you consider when launching your own small business? This course covers what you need to know to succeed and what you need to do to avoid common pitfalls.

This course covers:

Entrepreneurship

Creating a startup vision

Registering your business

Keys to business startup

Business startup checklist

Ten common business mistakes and how to avoid them

Resources for startups

1.2 CEU. Cost: $160
NCBUS-CS069-01
September 26 - October 5
4 sessions / Tuesdays and Thursdays / 6:00 - 9:00 p.m.
Instructor: Ed Andriessen
 

Comprehensive QuickBooks™
A combination of Introduction and Intermediate QuickBooks™, Comprehensive QuickBooks™ features: entering and paying bills; using credit cards/other asset and liability accounts; tracking and paying sales tax; payroll, estimating; time tracking and job costing; and setting up a company in QuickBooks™. Students must bring a flash drive to every class.
1.5 CEU.
Cost: $308
NCACC-CS003-01

October 2 – October 30
5 sessions /  Mondays / 6:00pm-9:00pm
Instructor: Michelle Solomon
 

 

The Ideal Leader in You
This course is for anyone who wants to lead their life in a more productive way as well as anyone who is in a leadership role.
The Energy Leadership Development System is firmly rooted in the 7 levels of awareness and will catapult your energy and performance to a level that is perceived by all those around you as the “ideal” for leadership. Understand
the concept of the levels of energy and how they are related to leadership excellence. You’ll then learn how to shift your energy to present yourself in a way that inspires greatness in others.

 

Students will learn the Eight Building Blocks of the Energetic Leader:

  • Emotional Intelligence
  • Dynamic Communication
  • Influencing and Engaging Others
  • Problem Solving
  • Productivity and Decision Making
  • High Energy Relationships
  • Health & Wellness
  • Time Management and Balance

Students will leave with their own personal mission statement as it applies to their personal lives and their careers.

0.6 CEU. Cost: $89
NCBUS-CS070-01

October 10 – October 19
4 sessions / Tuesdays & Thursdays / 6:30pm – 8:00 p.m.

Instructor: Jodi H. Grinwald

 

Overcoming the Fear of Social Media Marketing 

Anyone who has owned their own small business over the past few years has witnessed amazing changes taking place in marketing. Some feel overwhelmed by the sheer number of different social media platforms. Others fear that getting involved with social media requires a big investment of learning and management time.
This course covers:
Introduction to Social Media
Content promotion
Blogging for business
Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram, Pinterest
Next steps

0.9 CEU. Cost: $120
NCMKT-CS005-01
October 11 - October 25
3 sessions / Wednesdays / 6:00 - 9:00 p.m.
Instructor: Ed Andriessen

Leveraging Google for your Small Business

The worldwide web is a vast place filled with billions of users, websites and ideas. How can a business get noticed in such a crowded environment? Google is a big supporter of small to medium size businesses. To "level the playing field" between large and small companies, Google has developed a suite of tools to help small businesses market effectively and a very low (to no) cost.

This course covers:

Why is Google so important to local business?

How does the Google search engine work?

An overview of Google tools for local business

Google My Business

GSuite for Business

Google Analytics

Google Adwords

Google Webmaster tools

0.6 CEU. Cost: $90

NCMKT-CS006-01

October 31 - November 9

4 sessions /Tuesdays & Thursdays / 6-9:00 p.m.

Instructor: Ed Andriessen

 

 

 


CONTACT US :

Registration Desk: 609-570-3311

Questions: E-mail us.

 

Unless otherwise noted, Continuing Studies students must be 18 years of age or older.

 

REFUND POLICY: 
10 or more days before the beginning of a class: 100% refund

Less than 10 days before class start date: no refund

Credit card payments will be refunded to the credit card; cash and check payments will be refunded via a check from MCCC.

 

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